Select Page

Design your own

How We Select Our Diamonds

Whether this is your first diamond purchase or you have set specification’s in mind we will guide you to make sure you find the perfect stone.


Each diamond that we hand select has been graded independently by the leading labs in the world, the American Gem Society (AGS) or the Gemological Institute of America (GIA). This is because they hold strict regulations and ensure each diamond meets the highest level of quality.


How much should you spend on your perfect diamond?

The answer is whatever you feel comfortable with. Our advice is to pick a price point in which you feel comfortable with and we can best advise you on how to maximise your budget to its full potential and select a stone which you will love over a lifetime.

Some of our clients prefer to go for a diamond with a high colour grade or a high clarity grade and are willing to compromise on size, others, on the other hand, want something slightly more substantial and concerns lie with the carat weight even if the remaining parameters of the diamond are less ideal.

The one thing that we would ask you to prioritise however is the cut quality of the diamond.


Cut, not the place to cut corners…

Cut refers to the proportions of the stone graded by the independent bodies:  American Gem Society (AGS) or the Gemological Institute of America (GIA)

A well-cut diamond will not only enhance the brilliance which is the white light but also the fire which is the rainbow colour light and the scintillation which is the pattern of light and dark areas and ultimately the sparkle of the diamond.

A well-cut diamond can help diminish the impact of inclusions and make even yellower stones look whiter. Even if the stone is in the top parameters of the grading chart, without the ideal proportions the stone would be lifeless.

One of the most important things for us is that the diamond has been cut to reach its maximum potential and that the light return is the best that it can be. This way we can ensure that whatever your budget and the parameters you prioritise you have something which will light up the room and will be cherished forever.

More Like This

Discover how our rings are more bespoke, use higher spec diamonds... but for a lower price

Get inspired by our past work and design concepts - all designed from scratch.

Independently rated 9.8/10 - read how we've made that special moment just that little bit extra special.

“They created magic from just one photo. An utterly unique design.”

“Fantastic service from Natalie from the initial design consultation to receiving our amazing ring at the end of the process.”

“A big thank you to all at Durham Rose and I look forward to future business, designing a wedding band that will complement such a beautiful engagement ring”

“We wouldn’t hesitate to recommend Durham Rose, especially Melissa, to everyone we know.”

“What Faye designed was nothing short of spectacular. The design truly did capture everything I wanted.”

Get in touch with one of our incredible ring designers

Our team and their wealth of experience will seamlessly guide you through the design process and create a unique, one off timeless piece of jewellery.

Get in touch with one of our incredible ring designers

We've trodden the path hundreds of times before so whether you have a clear idea about your requirements or are just looking for more information, let us guide you seamlessly through the journey by getting in touch today.